What are the best souvenirs to buy in San Francisco?

“The best souvenir” to bring home from a trip is a relative term that holds as many meanings as there are tourists wandering the Earth. Pretty vague, right? The truth is, a unique souvenir is something that evokes a memory for you, a reminder of a feeling you actually felt while on that trip. Any souvenir worth its money must have the power to transport you back; it needs the qualities of a time-traveling artifact…

‍

Travel anywhere in the world, and you’re sure to find souvenir shops selling t-shirts and caps with the location’s name printed on them, key chains, small miniature statues of famous buildings, shot glasses and, let’s not forget, the worst offenders:magnets for your gorgeous fridge of course! These trinkets often have little actual value and will start collecting dust as soon as you return home. If you love any of these items, more power to you, no judgment here, the ultimate goal of any purchase is to bring you joy. For the rest of the travelers who want to achieve that happy feeling too, this list was designed for you. 

‍

Visiting San Francisco offers a chance to bring home more than just generic trinkets. Skip the mass-produced keychains and snow globes – instead, seek out souvenirs with local craftsmanship, cultural depth, artisan flavor, fashion flair, or a quirky twist. The following items are distinctive to San Francisco, reflecting the city’s history, creativity, and character. Each souvenir comes with a story that will remind you of the City by the Bay long after you’ve left.

Artisan Food Treats: A Taste of San Francisco

• Boudin Sourdough Bread: San Francisco’s sourdough is legendary – tangy, crusty, and unlike any other. Boudin Bakery, baking since the Gold Rush in 1849, is the originator of the city’s sourdough tradition. Their loaves owe their unique flavor to a “mother dough” starter that has been nurtured since the 19th century. Picking up a fresh round of Boudin sourdough (perhaps in the Fisherman’s Wharf flagship where you can watch bakers at work) is like taking home a slice of San Francisco history. Tip: buy it right before you depart and freeze it to preserve that chewy, tangy goodness for later enjoyment.
• Artisanal Chocolate from Local Chocolatiers: San Francisco has a rich chocolate heritage beyond the famous Ghirardelli. For a truly special sweet souvenir, try confections from small-batch chocolatiers like Recchiuti Confections or Dandelion Chocolate. Recchiuti, for example, offers a “San Francisco Icons” chocolate collection featuring designs of city landmarks on each piece – a delightful blend of art and flavor created in collaboration with local artists. These gourmet chocolates use high-quality cacao and inventive flavors, capturing San Francisco’s innovative culinary spirit in each bite. It’s a delicious way to remember the city and far more unique than a mass-market candy bar.
• Golden Gate Fortune Cookies: While you can find fortune cookies in any Chinese restaurant, getting them in San Francisco’s Chinatown is a must. According to local lore, the modern fortune cookie was invented in San Francisco in the early 1900s (a point of pride hotly debated with Los Angeles). At the tiny Golden Gate Fortune Cookie Factory tucked in an alley of historic Chinatown, you can watch fortune cookies being made fresh by hand on old-fashioned equipment. They’ll even let you customize a message for your cookie. Pick up a bag of warm, vanilla-scented fortune cookies (available in classic flavor or fun varieties like chocolate or green tea). It’s a sweet souvenir that reflects the city’s immigrant heritage and the fact that San Francisco’s Chinatown – the oldest in North America – has introduced many “Chinese-American” traditions to the world.
• Locally Roasted Coffee Beans: The Bay Area’s coffee obsession runs deep (this is the region that gave us Folgers in the 19th century and the third-wave coffee revolution in recent years). San Francisco’s artisanal coffee roasters make for an aromatic souvenir that true coffee lovers will cherish. Grab a bag of beans from a local roaster like Sightglass Coffee, Four Barrel, or Blue Bottle. These roasters carefully source and roast beans to perfection, often with blends named after San Francisco neighborhoods or characteristics. Bringing home a package of fresh, single-origin coffee or a signature blend means you can start your mornings with the taste and aroma of San Francisco long after your trip. It’s a practical gift that showcases local craftsmanship in every cup.

(Don’t forget other edible souvenirs too: A bar of small-batch artisan chocolate, a jar of Maison de Monaco French-style jam from the Dogpatch, or even a bottle of California wine from nearby Napa/Sonoma can all be excellent foodie keepsakes. But make sure to choose products actually made in the San Francisco area for that authentic local flavor.)

A Time Capsule Postcard

With FuturePosts, you can create a custom postcard online using your own photos, add a personal message and schedule it to be delivered at a later date, whether it’s next month, next year or even a decade from now. FuturePosts keeps everything we love about traditional postcards while bringing them into the digital age. Your futurepost is still a tangible keepsake following the classic postcard format with a large image on one side and a personal message framed by colorful borders on the other. Most importantly, it still arrives in your mailbox, not your inbox.

Instead of letting your best travel photos fade into digital clutter, why not transform them into a unique souvenir? Turn them into a postcard, creating a personal time capsule for yourself or a loved one to receive in the future. One of the benefits of designing a time capsule postcard with FuturePosts is that the message on the back of the postcard takes on a deeper significance, becoming a letter to your future self, capturing your thoughts, dreams and emotions in a single moment frozen in time.

Every day, travelers search for the perfect souvenir, often settling for generic trinkets. Why not choose something more meaningful? Make a thoughtful choice on your next trip. Choose nostalgia. Choose something with lasting value. Choose FuturePosts and create your own personalized time capsule, a beautifully crafted postcard featuring your photos and words, delivered at your chosen future date. Skip the ordinary souvenirs and futurepost your travel memories today!

Local Craftsmanship and Art: Creative Pieces of the City

• Heath Ceramics: For a souvenir that’s both functional and beautifully crafted, consider a piece from Heath Ceramics. This famed Bay Area ceramics studio has been handcrafting stoneware since 1948, and their designs have become a staple in local homes and restaurants. In their San Francisco Mission District showroom, you’ll find gorgeous pottery – think elegant coffee mugs, plates, vases, and tile – all with Heath’s signature minimalist aesthetic and lovely, earthy glazes. Each piece is made in the Bay Area with an artisan’s touch. Taking home a Heath Ceramics item means owning a tangible piece of San Francisco’s design heritage, perfect for those who appreciate local craftsmanship and mid-century California style.
• Local Art Prints or Photography: San Francisco’s inspiring scenery and vibrant culture have spawned a thriving art scene. Many local artists sell prints, photographs, and illustrations that capture the city’s essence – from the painted Victorian houses of Alamo Square to the colorful murals of the Mission District or the fog-shrouded Golden Gate Bridge. Visiting galleries or art fairs (such as those in Ferry Building or outdoor markets) can uncover art prints, postcards, or small paintings created by San Francisco artists. For example, you might find a framed print of the iconic “49 Mile Scenic Drive” sign or a photograph of cable cars climbing a steep hill at sunset. Such artwork is a meaningful memento that brings the city’s landscapes and landmarks into your home, far more personal than a generic poster. Plus, you’ll be supporting local artists – a win-win souvenir that reflects San Francisco’s creative soul.
• Golden Gate Bridge Steel Artifacts: The Golden Gate Bridge is the ultimate symbol of San Francisco, and you can actually take a piece of it home – literally! Over the years, when parts of the bridge have been renovated, clever local artisans have repurposed the old materials into unique keepsakes. One workshop, for instance, crafts limited-edition furniture and art from the bridge’s original steel (retired pieces of the pedestrian handrail and cables). While a full furniture piece might be ambitious for a suitcase, smaller items like bookends, picture frames, or jewelry made from Golden Gate Bridge steel are available. These are one-of-a-kind souvenirs with genuine historical significance – each comes with a story of how it was once part of the 1937 engineering marvel. Owning such a treasure is like carrying a fragment of San Francisco’s spirit of innovation and resilience. If those are hard to find, even a high-quality model or an artist-designed poster of the Golden Gate Bridge from a museum gift shop can be a classy alternative to the typical plastic bridge replica.
• Cable Car Bells and Ornaments: San Francisco’s cable cars are moving pieces of history – the world’s last manually operated cable car system, running since 1873. Rather than grabbing a cheap toy cable car, head to the Cable Car Museum (a free museum in Nob Hill) or a reputable gift store to find authentic cable car memorabilia. One charming option is a cable car bell – yes, a real brass bell like the ones the gripmen ring while navigating those hills. These bells are often sold with the official Cable Car logo and make a delightful (and yes, noisy) desk ornament or Christmas tree decoration. Similarly, beautifully crafted cable car ornaments (for holiday décor or display) can be found, depicting the little trolleys in fine detail. Every time you hear that ding! or see the miniature cable car, you’ll be reminded of San Francisco’s hills and the clatter of the real thing climbing up Powell Street. It’s a piece of functional history that captures the charm of the city’s past.

Fashion and Wearable Memorabilia: Style with San Francisco Flair

• Haight-Ashbury Tie-Dye and Vintage Fashion: The Haight-Ashbury neighborhood was the epicenter of the Summer of Love in 1967, and it still overflows with bohemian flair. What better way to remember San Francisco’s counterculture legacy than with a bit of hippie-inspired fashion? Along Haight Street, you’ll find shops selling handmade tie-dye apparel, vintage clothing, and retro accessories. Picking up a vibrant tie-dyed t-shirt or scarf from a local maker is not only a nod to the city’s 1960s heritage, but also a fashion statement that’s fun and unique. You might also find vintage concert posters or vinyl records in the Haight – perhaps a reprint of a Grateful Dead or Janis Joplin Fillmore concert poster – which make great wall art souvenirs. Whether you wear your groovy Haight-Ashbury shirt or hang a psychedelic poster at home, you’ll be keeping a piece of San Francisco’s free-spirited history alive.
• Local Designer Apparel and Accessories: San Francisco’s style scene isn’t just tourist T-shirts – it has a host of independent designers and brands that capture the city’s personality. For example, San Franpsycho is a popular local brand originating from the Ocean Beach surf community, known for its cool screen-printed hoodies and tees emblazoned with SF neighborhoods and slang. Another boutique label, Curator, designs simple yet chic women’s clothing right in San Francisco, using sustainable fabrics and often drawing inspiration from the city’s laid-back vibe. There’s also a legacy of craftsmanship in accessories: look for handcrafted leather goods (perhaps a belt or wallet made by a Mission District artisan) or unique jewelry designed by local makers (some jewelers incorporate symbols like the Golden Gate Bridge or Bay Area nature into their pieces). Even the classic Levi’s jeans have San Francisco roots – Levi Strauss founded his denim company here during the Gold Rush – so grabbing a pair of Levi’s 501s from the flagship store at Union Square is like getting an iconic piece of SF history you can wear. Choosing a locally designed fashion item ensures your souvenir is something you’ll actually use, and it comes with the pride of supporting San Francisco’s creative economy.
• LGBTQ Pride Gear from the Castro: San Francisco has long been a leader in LGBTQ history and rights, and the Castro District is its symbolic heart. A colorful way to commemorate this aspect of the city’s culture is by picking up some Pride-themed memorabilia right from the source. Along Castro Street, shops sell everything from rainbow flag pins and tie-dye rainbow shirts to more nuanced items like Harvey Milk-inspired artwork or Castro Theatre T-shirts. You could opt for a small rainbow flag itself – after all, the rainbow flag as a symbol of LGBTQ pride was first unveiled in San Francisco in 1978. Bringing home a pride souvenir is more than just a fun, vibrant keepsake; it represents San Francisco’s inclusive spirit and the important social history centered here. Whether you wear a rainbow hoodie or display a pride flag at home, you’ll be reminded of the city’s message of love and acceptance.

Quirky and Offbeat Collectibles: Only-in-SF Treasures

• Tonga Room Tiki Mugs: Hidden in the basement of the Fairmont Hotel is the Tonga Room & Hurricane Bar, a legendary tiki bar that’s been delighting guests since 1945. Complete with a tropical lagoon (formerly the hotel’s pool) and periodic indoor “rainstorms,” the Tonga Room is pure kitschy fun and a beloved San Francisco institution. While you can’t bottle up the Tonga Room’s atmosphere, you can bring home a piece of it in the form of their classic tiki mugs. These ceramic cocktail mugs, adorned with Polynesian designs, are sold as souvenirs and make for fantastically quirky drinkware at home. Getting a set of Tonga Room tiki mugs is like capturing the joyful, campy spirit of one of San Francisco’s most iconic bars. Every time you mix a mai tai in one of these mugs, you’ll recall that foggy city on a hill and its surprising hidden tiki paradise.
• Taxidermy and Curios from Paxton Gate: San Francisco’s quirkiness often leans towards the eccentric and whimsical. Nowhere is this more evident than Paxton Gate, a one-of-a-kind shop in the Mission District that feels part natural science museum, part art gallery. Specializing in ethically sourced taxidermy, oddities, and curiosities, Paxton Gate offers treasures like mounted butterflies, animal skulls, preserved insects, botanical prints, and even the occasional costumed taxidermy critter (imagine a stuffed mouse dressed to the nines). It’s an offbeat place to browse and an even cooler place to find a truly unusual souvenir. Perhaps you’ll take home a beautiful framed moth specimen or a glittering mineral geode from their collection. Such items are certainly not your average souvenirs – they reflect the curious, scientific, and slightly macabre edge of San Francisco’s culture. Display one in your home and it’s bound to spark conversations about that delightfully weird shop you found on Valencia Street.
• 826 Valencia Pirate Supply Store Treasures: Ever wanted to buy a bottle of genuine fog or a jar of mermaid tears? At the Pirate Supply Store on 826 Valencia Street, you can – or at least you can enjoy the playful illusion. This store is the front for a famous writing nonprofit, and it’s stocked floor to ceiling with tongue-in-cheek pirate gear and imaginative oddities. It’s uniquely San Francisco in its blend of creativity, humor, and community spirit. Visitors can pick up fun items like old-fashioned compasses, pirate flags, message-in-a-bottle kits, or witty labeled items (“unicorn horn polish,” anyone?). One popular keepsake is a tin of “canned San Francisco fog” – a clever gag gift that nods to the city’s misty weather Karl the Fog, packaged for posterity. Shopping here feels like stepping into a storybook. Any trinket you purchase will carry the memory of this whimsical place – and the knowledge that your purchase supports free writing programs for local youth. A souvenir that doubles as a good deed and a great story is about as “San Francisco” as it gets.

Bring Home the Spirit of San Francisco: Each of these souvenirs goes beyond the ordinary, letting you take home a slice of San Francisco’s local color. Whether it’s a loaf of tangy sourdough, a handcrafted ceramic bowl, a dazzling tie-dye, or a quirky pirate gizmo, the best mementos are those that reflect the city’s heart and soul. San Francisco is a city of makers, dreamers, artists, and innovators – and its souvenirs should celebrate that. By seeking out these unique items, you’ll not only have more interesting stories to tell, but you’ll also support the local communities and traditions that make San Francisco such a special place. Happy souvenir hunting, and may each find remind you of the foggy mornings, cable car bells, and golden sunsets of your time in the Golden City!

‍